The current GÉANT logo was launched at TNC15 in Porto, to mark the creation of the GÉANT Association following the merger of DANTE and TERENA.
Eleven years later, we are extremely proud to introduce the new GÉANT logo, timed to coincide with the launch of the 2026-2030 GÉANT Association Strategy.
Created entirely in-house by our excellent design team, the new logo reflects the trend for brands to move toward a letter or symbol once they become sufficiently well known, and because this supports the digital-first need that prioritises scalability, screen readability, and adaptability across platforms.
Our new logo is not only a representation of the letter G but is created from the three main elements (seen in the ‘nodes’) of GÉANT, our membership, and the user community.
The connections radiating from the centre of the symbol are invisible because, just as in real life, they cross physical and virtual boundaries.
The ambition of the logo is to reinforce the importance of collaboration and our unique environment of elements acting together for the benefit of all.
Use of colour is also important: research has shown that there are five core dimensions of brand personality; the most appropriate for the GÉANT Association is competence: and here brands seek to convey reliability, intelligence, success and efficiency.
Based on colour psychology, several colours are associated with these traits with blue the primary competence colour. Popular with numerous technology brands, blue also works extremely well with a number of supporting colours and is highly rated for accessibility.
The new logo is supported by a full new visual identity including a colour palette and branding guidelines. We look forward to working with our members to incorporate the new logo and messaging within their websites, via the SIG-Marcomms group.
New GÉANT website
And, speaking of websites, the first phase of the new GÉANT Association website also goes live in June to coincide with the new strategy and logo.
Developed in line with our overall communications strategy to focus on clearer messaging, focused content, and with the objectives of greater impact and increased engagement we’ve worked hard to deliver this on time and almost entirely in-house, in turn delivering excellent value to our members.
Phase one reduces the content from two websites to one and introduces a new navigation system to improve the user experience and ensure visitors can get where they want to quickly whilst also highlighting to new visitors who GÉANT is, what we do, and why it’s important.
Phase two later this year will integrate the current community and impact website content, and phase three will see the integration of all relevant services websites to better convey the revised service portfolio detailed in the new GÉANT Association strategy.
The CONNECT website will also be refreshed and reorganised which, together with the bi-weekly CONNECT newsletter and the annual printed edition for TNC, will continue to deliver all the news, articles, interviews and special features our community values.
